Why Goal Setting Doesn't Always Work!

Gary Arthurs • 26 February 2025

We set out with the best intentions, but.........

Most of us have set New Year Resolutions and there are all kinds of available statistics on the rates of successful outcomes, including the dates when the resolution expires! I am posting this on 26th February and guessing many resolutions are no more.

There is lots of good information available to us on how to identify goals and create plans to achieve them, so why do so few goals ever get so vigorously followed through that the original intention becomes part of our every day life?


A Life Coach may take the view that you didn't want it enough, a Guide may assume that the goal didn't have enough meaning to you and a Financial Adviser may just find it hard to accept that you didn't buy the recommended suite of technically correct tax efficient, regulated products that he made having analysed your financial situation and identified the gaps with regard to current needs and future plans!


I suggest that in life, you will need to have full coherence between goals, meaning and financial resources in order to achieve and maintain your desired lifestyle and so I see why in each of the above elements of life planning; your coach, guide and/or financial adviser may shrug believing your failure to achieve the goal had nothing to do with them!


On a recent flight I bought the book "That Little Voice in Your Head" by Mo Gawdat. Mo has an MBA and has worked in various roles for Microsoft and became Chief Business Officer at Google X. The book resonated with me because its all about the fact that whatever our best intentions, there is a little voice in our head that just does not want us to change, to take risk, to explore possibility. The voice is all about keeping us safe, fitting in with our tribe and not being an embarrassment or disappointment to our family, friends, community.


The theme aligns with Steve Peters "The Chimp Paradox" as well as John Assaraf's 800lb Gorilla running our ancient brain's limbic system and Dr Kerry Spackman insisting that to achieve our goals we need to become a "Limbic Master"


This recurring theme of a voice, chimp, gorilla in our heads suggests to me that unless we can quieten that voice, placate the gorilla, nurture the chimp any goal we set will be challenged from within us!


We need to befriend, convince and hopefully establish a contract with our resistance by showing them that you have reviewed and analysed your goals along with all available resources and you are taking full personal responsibility and absolving them of any blame if it all goes wrong!


You need to produce and then show them a fully integrated life plan. We can help!

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Is a financial check-up on your Spring-Cleaning list? Once you've tidied your lawn and emptied that out-of-control closet, let some fresh air into your home office and use these six tips to freshen up how you spend, save, and plan for the future. In our experience ensuring that clients remain confident in their financial situation now and going forward is important and setting aside some time, maybe a morning, is well worth it for peace of mind. By drawing a financial line in the sand, we can model the impact of your “what if scenarios” on current and future finances. We would advise doing this once a year in “normal” times anyway, but the events of the last year have almost certainly impacted upon your finances and may indeed have completely changed the way that you think about your future. 1. Pay yourself first. Making automatic contributions into your insurance, savings, investment, and pensions is a small budget adjustment that can go a long way towards building wealth over time. Is there extra money in your monthly cash flow that you could use to increase those investments? Do you want to save/invest more now - or enjoy a treat, break, holiday? How much extra could you contribute per year if you went from five coffee shop visits per week down to two, or started packing your lunch every day? Your life - your choice. 2. Review your monthly statements. Automating your investments and bill payments doesn't mean that you never have to check on them. Get back in the habit of reviewing your monthly bank and credit card statements. Make a list of all your recurring charges and subscriptions and consider cancelling anything you're not using enough to justify the expense. Also review the terms and conditions of your accounts and be sure you understand what fees, if any, your financial institutions might be charging you and what benefits you might be overlooking 3. Shop around. And if you don't like those fees? Of if the cost of your Satellite/Internet/Streaming TV bundles have shot up unexpectedly? Or if you never get near the data cap on your mobile phone/tablet service? There might be better deals elsewhere. Do a little comparison shopping, and don't be afraid to play some hardball if you can find ways to save a few pounds every month. 4. Check your credit report and score. You can also use a free credit score service to see where you stand with potential lenders and check for any major fluctuations in your score, which could be another indicator of fraud. Together, these reports will help limit any surprises if you're preparing for a big purchase in the coming year, such as a car or new home. Many such services also offer key services and options for loans, credit card rates etc 5. Scan and shred. Digitising your financial records can save space and simplify tax season. There are many apps and online services that can help you replace your filing cabinet with a cloud-backed folder, but snapping pictures of important documents with your cell phone is an easy way to get started. Once you've backed up your statements and receipts you can shred anything that's over three years old. Also review your hard copy filing system and make sure that your birth and marriage certificates, National Insurance cards, insurance policies, and Will are stored safely. 6. Talk to your financial planner. How have your short-term and long-term financial goals changed in the last year? Are you thinking about making a career change? Are your teenagers scouting colleges and universities? Is there a new baby on the way? Do you want to start making a bigger impact in your community through sustained giving? Is this the year you’re finally going to start your own company? Do you or your spouse have any new health care concerns? We use your answers to these kinds of questions to guide our Life-Centered Planning process. Annually, it’s a good idea to check if dust is settling on some out-of-date plans or if the path to any of your financial goals is feeling a little cluttered. Give us a call and we’ll schedule a meeting to shake off some cobwebs and put a fresh shine on the year ahead.
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